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Program

About

Our programs are designed to support the growth of the timber industry by enhancing craftsmanship, improving product quality, and strengthening vendor capabilities. Through structured initiatives, we help participants develop skills, meet industry standards, and create sustainable business opportunities.

Objectives

To provide a business platform (B2B) for professional wood carvers, Oud entrepreneurs, collectors, and investors.

To promote the heritage and craftsmanship of international wood carving, particularly highlighting Malaysia’s wood carving industry.

To promote Malaysian Oud (agarwood) to the international market.

To facilitate knowledge sharing through conferences and masterclasses.

To enhance market visibility and branding for participating wood carving and Oud entrepreneurs.

To encourage industry innovation and sustainable wood carving practices.

To strengthen regional relations among the wood carving and Oud communities.

Main Activities

Wood Carving Demonstration Public hands-on Experience

Wood Carving & Oud Exhibition & B2B

Perfume Making Demonstration/Class

Woodcraft & Oud Forum

National "Gaharu" (Oud) Seminar

NOSE Award

Government Agencies (Malaysia)

NoAgencies  
1MTIB9Tourism Malaysia / Tourism Sentral Kuala Lumpur
2Ministry of Tourism, Arts and Culture (MOTAC)10Kementerian Luar Negeri
3LADA11KUSKOP
4MTC12SME Corp
5KPK13MARA
6JKKN14Balai Seni Negara
7Kraftangan Malaysia15Muzium Negara
8MITI / MATRADE16Majlis Rekabentuk Malaysia

Target

No

TitleTarget
1Exhibitors (Booth) - 60 Oud Perfumery, 60 Wood Craft120 (International + Malaysia)
2Visitors (Public)25,000+
3B2B Buyers150
4Government Agencies (Malaysia)16
5International & ASEAN Delegations (Including Malaysia)30 Countries
6VVIPs & Ministers20
7Wood Craft Communities70+
8Oud Communities100+

Association

No Association
1 ASEAN Secretariat
2 Kedutaan ASEAN (Indonesia, Thailand, Vietnam, dll.)
3 UNESCO Malaysia & Asia-Pacific
4 ASEAN Foundation / ASEAN Cultural Center
5 Perfume / Fragrance related associations

Institutions/Universities

No Institutions / Universities
1 ASWARA / UiTM / UMK / UPSI / USM / UUM/UPM
2 GIATMARA / IKBN / Kolej Komuniti / ILP / Politeknik
3 Komplek Industri Ukiran Terengganu
4 Institut Warisan Negara
5 Pelajar & penyelidik bidang seni, reka bentuk & budaya
6 Institut Kraf Negara (IKN)
7 Muzium Seni Asia, Universiti Malaya

Media & Digital

No Media & Digital
1 RTM / TV3 / Astro Awani / Bernama TV / FMT
2 Majalah Seni & Gaya Hidup (Seni Hias, Tatler, Impiana, The Edge, Business Insiders)
3 Digital influencers seni/budaya (TikTok, IG, YouTube)
4 Media antarabangsa (National Geographic, ASEAN TV)
5 Penerbit konten (Netflix Malaysia, YouTube Creators)
6 Radio tempatan (HotFM, BFM, Era, Langkawi FM)
Government Agencies (Malaysia)
NoAgencies  
1MTIB9Tourism Malaysia / Tourism Sentral Kuala Lumpur
2Ministry of Tourism, Arts and Culture (MOTAC)10Kementerian Luar Negeri
3LADA11KUSKOP
4MTC12SME Corp
5KPK13MARA
6JKKN14Balai Seni Negara
7Kraftangan Malaysia15Muzium Negara
8MITI / MATRADE16Majlis Rekabentuk Malaysia
Target

No

TitleTarget
1Exhibitors (Booth) - 60 Oud Perfumery, 60 Wood Craft120 (International + Malaysia)
2Visitors (Public)25,000+
3B2B Buyers150
4Government Agencies (Malaysia)16
5International & ASEAN Delegations (Including Malaysia)30 Countries
6VVIPs & Ministers20
7Wood Craft Communities70+
8Oud Communities100+
Association
No Association
1 ASEAN Secretariat
2 Kedutaan ASEAN (Indonesia, Thailand, Vietnam, dll.)
3 UNESCO Malaysia & Asia-Pacific
4 ASEAN Foundation / ASEAN Cultural Center
5 Perfume / Fragrance related associations
Institutions/Universities
No Institutions / Universities
1 ASWARA / UiTM / UMK / UPSI / USM / UUM/UPM
2 GIATMARA / IKBN / Kolej Komuniti / ILP / Politeknik
3 Komplek Industri Ukiran Terengganu
4 Institut Warisan Negara
5 Pelajar & penyelidik bidang seni, reka bentuk & budaya
6 Institut Kraf Negara (IKN)
7 Muzium Seni Asia, Universiti Malaya
Media & Digital
No Media & Digital
1 RTM / TV3 / Astro Awani / Bernama TV / FMT
2 Majalah Seni & Gaya Hidup (Seni Hias, Tatler, Impiana, The Edge, Business Insiders)
3 Digital influencers seni/budaya (TikTok, IG, YouTube)
4 Media antarabangsa (National Geographic, ASEAN TV)
5 Penerbit konten (Netflix Malaysia, YouTube Creators)
6 Radio tempatan (HotFM, BFM, Era, Langkawi FM)

Wood Carving Competition

10-12 Competitors from each country

5 Panel Judges from 5 countries

Prize pool up to 3k USD

Full Day, 6-8 hours live carving

Wood Carving & Oud Exhibition & B2B

120 exhibitors (Malaysia & International)

15,000–25,000 visitors from 50 Countries

Income: 1.5M

Full day - 4 days 10 am - 7pm

120 booths

Perfume Making Demonstration /Class

Demonstrations and interactive classes

30 participants for each classes

Make your own perfume

Full day - 4 days 10 am - 12pm

Wood Carving & Oud Conference/ Pocket Talk

1 participating university/ institution

2-days programme

5 Keynote Speakers - Oud & Craft

2 esteemed carving & oud speakers

Wood Carving & Oud Auction

10 Carving masterpieces

Hosted by professional auctioneer

Participating bidder 20 pax

Artisan talk

Wood Carving Master Class

2 day programme, 2 classes

30 participants for each classes

2 Master carvers

Traditional & contemporary motive

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